WHAT IS ZUMBA?
Zumba Is Fun.....
It's the type of exercise you will want to do everyday and feel good
about doing
It's Different....
You probably never thought you'd be exercising to this type of
music.
It's Effective.....
It is an aerobic workout, which very effective. And it's
fun, which will make you stick with the program until you get results.
Lets face it, working out can be
healthy, rewarding, beneficial working out can be lots of things, but it's
never been known to be much fun UNTIL NOW!
Zumba® fuses hypnotic latin
rhythms and easy to follow moves to create a dynamic fitness program that will
blow you away. Our goal is simple: We want you to want to work out, to love
working out, to get hooked. Zumba® Fanatics achieve long term benefits while experiencing
an absolute blast in one exhilarating hour of caloric-burning, body-energizing,
awe-inspiring movements meant to engage and captivate for life!
The routines feature interval
training sessions where fast and slow rhythms, and resistance training are
combined to tone and sculpt your body while burning fat. Add some Latin flavor
and international zest into the mix and you've got Zumba®!
In the past years Zumba® has
become nothing short of a revolution. Coining the concept of fitness-party™ and
making fitness fun, Zumba® has spread like wild-fire, and has positioned itself
as the single most influential movement in the industry of fitness.
As of July 2009, Zumba® is being
taught at over 40,000 locations in seventy-five countries, sold millions of
DVD's, and changed the lives of millions of Zumba® Fanatics worldwide.
Why? Because it's the best party
around.
History
Celebrity fitness trainer,
"Beto" Perez, stumbled upon the concept of Latin inspired fitness in
his native country of Colombia (South America) in the mid 1990's. One day, he
walked into his class and realized that he had forgotten his aerobics music,
and his only option was to grab whatever tapes he had in his car. Beto's tapes
were comprised of the songs that he loved, the traditional Latin salsa and
merengue music with which he had been raised. But it was a challenge to
improvise a whole class on the spot using non-traditional aerobics music. Beto
rose to the challenge and from this last-minute improvisation was born a
revolutionary fitness program – Zumba®! The class soon became the most popular
class at his fitness facility.
In 1999, after his success in
Colombia, Beto brought the class to the United States, where he was approached
by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company
based on the Zumba® fitness philosophy. The three young entrepreneurs then set
a goal to offer Zumba® classes all over the world.
In 2002, Perlman and Aghion
secured a deal with a large infomercial company to launch the concept nationwide
resulting in the sale of hundreds of thousands of videos to the US market. The
overwhelming response created a demand for more Zumba® instructors, and Zumba®
created an instructor training program. The program was an instant success. By
September 2006, there were over 2000 Zumba® instructors worldwide.
In 2003, Zumba® teamed with
Kellogg's to develop a fitness campaign for the Hispanic market. Kellogg's has
since expanded the campaign to five additional countries and has consistently
renewed the relationship with Zumba® every year. Zumba® has been featured in
over millions of boxes of Special K cereal around the world.
The following year, in 2004,
Zumba® launched a successful infomercial campaign in Spanish for the US
Hispanic market and Latin America, increasing sales to millions of DVD's in
over 30 countries.
In 2005, the demand for Zumba®
instructors across the nation and abroad spurred the creation of the Zumba®'s
Educational Division. To ensure integrity and quality above and beyond the
industry standards, the Educational Division has over 50 years of combined
industry experience in their Vice President, Petra Robinson and Educational
Director, Koh Herlong. Our two industry leaders have aided in the development
of fitness industry standards over the past 25 years and now bring to Zumba®
their expertise and experience.
Under their guidance and
leadership, Zumba® has aligned with AFAA (Aerobic & Fitness Association of
American), ACE (American Council on Exercise), IDEA (the world's largest
association for fitness professionals), SCW Fitness Education, Can-Fit-Pro
(International Trade Show & Conference in Canada), and many top national
fitness facility chains and organizations.
In 2007, Zumba® launched
internationally. Zumba®'s foray into Mexico, Japan, China, the UK, Italy, and
Spain has been explosive and very soon, the entire world will be partying to
the tune of Zumba®!
In 2008, Zumba® launched it's
third DVD collection with direct response industry leader, Guthy Renker. This
time around, Zumba® has added great surprises like the Zumba® Toning Sticks and
Zumba® LIVE!
So please join us, as Zumba®'s
fitness-party continues to expand into health clubs, living rooms, schools,
community centers, YMCA's, corporations, and any other empty room where you can
pump up the volume and live the experience that is Zumba®.
